Communicating Strategy: 0

Communicating Strategy: 0

by Phil Jones

rating: 4.1 (3 reviews)

>>>DOWNLOAD BOOK Communicating Strategy: 0

>>>ONLINE BOOK Communicating Strategy: 0


‘If you don’t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.’

Phil Jones’ Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.




Price: $38.12

bound: 193 pages

Publisher: Gower (March 2, 2017)

Language: English


File size: 5079 KB






























Communicating Strategy 0



Phil Jones


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